In a 2 minute super-commercial, Beyoncé explains to the world her inspiration behind her newest brand: Ivy Park, a collaboration with Sir Philip Green, Chairman of the Arcadia Group (Topshop). The brand, named in part for a park that her father used to train her in the early days, is a 200 piece athleisure collection of nothing but bad bitch workout gear.
According to the official website,
IVY PARK IS MERGING FASHION-LED DESIGN WITH TECHNICAL INNOVATION. CREATING A NEW KIND OF PERFORMANCE WEAR: MODERN ESSENTIALS FOR BOTH ON AND OFF THE FIELD.
The collection will be available at Topshop, Nordstrom and Zalando and ranges from $30-200.
You can purchase Ivy Park beginning April 14, 2016.
STRONG BEYOND MEASURE